Early BeginningsGeorgian government officially announced the launch of the television broadcasts in 1956, reaching the majority of its territory starting from Tbilisi all over to the Black Sea surroundings. Unfortunately, all the streaming services were strictly censored by Gosteleradio committee - part of the Soviet Union communities, negatively affecting the growth of the various media channels, including Georgian TV also known as the first TV Channel. Despite facing all the above-mentioned problems, state-owned stations successfully managed to roll out worldwide recognized signals, reaching millions of people in different parts of the world.
How Television Broadcasting Influenced Georgian’s SocietyLocal community had lack of information due to having close to zero connection to broadcasting technologies. On-time adoption of the above-mentioned content distribution variety accelerated the cultural growth of society, leading to increasing general knowledge of various topics, including politics, religion, entertainment, education, sports and etc.
Sometimes television programs are considered as the most useless ways of entertainment the human beings can ever think of. However, if you take some time to dive deep into the world of online streaming channels, one can easily find the informative and highly delightful broadcasts. As a matter of fact, it can help locals organize more family gatherings and friend-only watch parties, strengthening relationships among the people we communicate with on a day to day basis.
However, in Georgia the rapid growth of television broadcasting helped media, including first and second Georgian TV channels easily spread the awareness around various topics nationwide. Most importantly, the surrounds of Tbilisi got an access to the news, which informed them about current political, educational, economical and environmental events that have never been shared beforehand.
Small reviews of most popular tv channels in GeorgiaRustavi 2 - One of the well-recognized television broadcasting companies was launched back in 1994, originally founded by Jarji Akimidze Erosi Kitsmarishvili, Nika Tabatadze, and David Dvali. 10 years later, young entrepreneur – Kibar Khalvashi purchased the majority of company shares. Currently, R2 serves millions of viewers in different parts of the world, including varieties of niches, starting from politics all over to comedy. To tell the truth, most of its content indirectly supports United National Movement, founded by Mikheil Saakashvili back in 2001.
Imedi - Imedi Media Holding owns broadcast radio and television networks, that were founded by billionaire Badri Patarkatsishvili in the beginning of 20s. Its stations mainly emphasize on analytical side of politics as well as pop culture of the local community. As a matter of fact, Georgian social media influencers are actively involved in promoting their core brand values. Currently, their audience shares the ideologies of Georgian Dream, collaboration of politicians supported by worldwide known business mogul, Bidzina Ivanishvili.
Maestro - In 1995 Georgian I and II channels started to actively promote comedy-oriented TV programs, curated by Maestro Group. Later on, so-called Musical Got Talent, competition of young musicians competing against each other for the grand prize, became part of the daily schedule. Maka Asatiani, local fashion model has been supporting the media since its early beginnings, leading to creating one of the most unique channels of the market.