Palitra Portal runs a wide range of communication channels in Georgia, including television, internet and radio broadcasting. However, the most popular and the demanded-one is Palitra TV, watched by millions of citizens on a day to day basis. Its content gets published in different types of niches, starting from show business all the way to sports, making the television versatile enough to be consumed by the majority of the audience.

Their entire team emphasizes on the following core values: trying to be first media - publishing the breaking news, talking about the affairs that are widely known about in public, showcasing the truth and giving a chance to the consumer to state personal point of view on to the current events of the country.